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Digital Marketing Manager

Posted On 20th May 2019
Location Dansoman, Greater Accra, Ghana
Preferred Qualifications • Bachelor/Masters Degree In Marketing Or A Related Field
Contract Type Permanent
Min. Years of Exp 4 years
Age Range Any
Preferred Gender Any
Interview Date 29th May 2019
Start Date 5th Jun 2019
Preferred Skills
Description Digital Marketing Manager Will Be Responsible For Delivering Expected Digital Results For Both Clients And The Organisation. He Or She Will Lead The Team In Ensuring That Targets Are Met In Terms Of KPIs, Revenues And Cost Management. • Plan And Execute All Digital Marketing, Including SEO/SEM, Marketing Database, Email, • Social Media And Display Advertising Campaigns For Clients And Agency • Design, Build And Maintain Our Social Media Presence For Clients And Agency • Measure And Report Performance Of All Digital Marketing Campaigns, And Assess Against Goals (ROI And KPIs) For Clients And Agency • Identify Trends And Insights, And Optimize Spend And Performance Based On The Insights • Brainstorm New And Creative Growth Strategies • Plan, Execute, And Measure Experiments And Conversion Tests • Collaborate With Internal Teams To Create Landing Pages And Optimize User Experience • Utilize Strong Analytical Ability To Evaluate End-to-end Customer Experience Across • Multiple Channels And Customer Touch Points • Instrument Conversion Points And Optimize User Funnels • Evaluate Emerging Technologies. Provide Thought Leadership And Perspective For Adoption Where Appropriate Other Requirements; • Proven Working Experience In Digital Marketing • Demonstrable Experience Leading And Managing SEO/SEM, Marketing Database, Email, Social Media And/or Display Advertising Campaigns • Highly Creative With Experience In Identifying Target Audiences And Devising Digital Campaigns That Engage, Inform And Motivate • Experience In Optimizing Landing Pages And User Funnels • Solid Knowledge Of Website Analytics Tools (e.g., Google Analytics, NetInsight, Omniture, Web Trends) • Experience In Setting Up And Optimizing Google Adwords Campaigns • Strong Analytical Skills And Data-driven Thinking • Up-to-date With The Latest Trends And Best Practices In Online Marketing And Measurement
Conditions None